Soul sauce, Soul food ....Soul good!

Our Story

                                                                                                                                     ....the sauce of our story:                                                             Life is a story lived a day at a time; yet travelled on many wonderous roads.                                                                                                                                                                                                                                                                                                                                                                           

 

  For over 10 years, we shared the original sauce with friends and family and the question nearly everyone asked was why we hadn't gone commercial and taken the sauce to market. Fact is, business sense teaches that the group to least trust is friends and family; to only trust the paying public.

 

2009. Croydon town centre. The public tasting was a phenomenal success with all who tasted the chilli sauce in the survey confirming they 'loved it' (not liked). On the back of this success, we approached 3 large retailers. Two responded that whilst liking the sauce, chilli was not their target area for development during turbulant economic times; supermarkets were developing own budget brands of everyday home essentails. What we least expected though, was a 'copy cat'. Yes, a similar sauce appeared on the market with same consistency and jar. Lesson: You can always count on predators waiting to capitalise on other peoples innovation. And so...

 

 2012. We bring you this special sauce, staying true to what makes it truly unigue. For we have taken a leaf out of natures book, to bring to your table un-adulterated flavours that are pure and simple. Anyone can copy a jar and the consistency, but there is only one soul sauce.

 

Soul sauce, Soul food .... Soul gooood!